The Art of More Inclusive with First Choice
Working with one of the world’s largest football teams, our campaign demonstrated how Skype could fuel the passion of fans, everywhere, enabling them to get closer to their team and even help write the next chapter of its story.
The UK team kicked off our campaign with unique content that inspired more passionate conversations. We then used tools, such as competitions and group video calls, to extend the campaign to enable fans to interact with LFC — letting them experience even richer conversations about the club they love.
As a result, the campaign has delivered over 783 million impressions, with over 2.9 million online engagements and 205 PR placements worldwide, helping to amplify Skype and Liverpool FC’s brand messages and increase awareness.