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Introducing a truly innovative wearable

Rythm approached Text100 to create demand and interest around Dreem, a new kind of active wearable. Unlike regular wearables, which predominantly track activity, Dreem aims to stimulate brain activity to enhance the quality of sleep.


The Text100 team devised a plan to secure prime time exposure around Rythm’s wearable on national French TV, focusing on the benefits of a better night’s sleep.

We enjoyed coverage on the most popular TV channel in France

As a result, French viewers found out more about Dreem on France’s most popular news show on the leading national channel – the 8 o’clock news on TF1. Coverage was also secured on all prime-time French TV programmes, as well as 80% of national magazines and newspapers. Over a six month period, we secured 311 million media impressions for Dreem and Rythm.

We leveraged national media to help Rythm launch a truly innovative product, raising awareness on a national level

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