The Art of More Inclusive with First Choice
Rythm approached Text100 to create demand and interest around Dreem, a new kind of active wearable. Unlike regular wearables, which predominantly track activity, Dreem aims to stimulate brain activity to enhance the quality of sleep.
The Text100 team devised a plan to secure prime time exposure around Rythm’s wearable on national French TV, focusing on the benefits of a better night’s sleep.
As a result, French viewers found out more about Dreem on France’s most popular news show on the leading national channel – the 8 o’clock news on TF1. Coverage was also secured on all prime-time French TV programmes, as well as 80% of national magazines and newspapers. Over a six month period, we secured 311 million media impressions for Dreem and Rythm.