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Plantronics Australia

How to talk to a girl wearing headphones hijack

Social media is increasingly outpacing traditional channels like TV as the preferred medium for news. Text100 identified a dating article advising men on how they could interrupt women who were wearing headphones that was going viral.


The article had a vast range of responses across Tier 1 publications including the Huffington Post, The Guardian and feminist blog The Pool.

Plantronic’s quirky response to a dating article reached over 89,000 people, receiving 35,000 views, 11 shares and 70 likes.

Thousands of individuals took to social media addressing the condescending and patriarchal nature of the article. Text100 took the opportunity to record a 30-second video optimized for Facebook and Twitter.

Coverage extended to the Huffington Post and The Guardian

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