Putting engineers in space with Microsoft
Social media is increasingly outpacing traditional channels like TV as the preferred medium for news. Text100 identified a dating article advising men on how they could interrupt women who were wearing headphones that was going viral.
The article had a vast range of responses across Tier 1 publications including the Huffington Post, The Guardian and feminist blog The Pool.
Thousands of individuals took to social media addressing the condescending and patriarchal nature of the article. Text100 took the opportunity to record a 30-second video optimized for Facebook and Twitter.