The Art of More Inclusive with First Choice
How good is your selfie game? Australian start-up The IOT Group are reaching new heights with ROAM-e flying selfies and they engaged Text 100 to launch their product to the world. Using a mix of email, social, paid media, influencer and public relations as well as experiential marketing to bring the ROAM-e product to life, our Australian team developed a strategic marketing campaign to reach global audiences.
By the end of the campaign, these marketing efforts had seen over 250K indicative product orders and achieved extensive exposure for the brand in 15 different countries, as well as winning a Gold SABRE award in 2016 and two Marketing PR Awards in 2017.