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La MAIF

Shaking up the insurance market with La MAIF

Facing tough digital competition from the likes of Google and Facebook, insurance company La MAIF turned to Text100 as part of a major rebrand.

 

Our French team helped La MAIF to position itself as a major player when it came to digital transformation in the insurance market, with a concentrated content and social campaign, a PR strategy that included the design of press releases, press events and a series of one to one meetings.

Helping La MAIF to reposition itself as a leader in digital transformation in the insurance market

We worked with the CEO of La MAIF to create a strong narrative around the company’s efforts in digital transformation and why it mattered, and our communication strategy placed the CEO on major broadcasts across TV and radio.

 

As a result, web visibility increased three-fold and we enjoyed coverage in highly regarded publications including Les Echos, France Info and BFMTV.

Text100 created a strong narrative around the company’s efforts


Pascal Demurger (MAIF) : "Le bilan va être très… by franceinfo

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