The Art of More Inclusive with First Choice
Facing tough digital competition from the likes of Google and Facebook, insurance company La MAIF turned to Text100 as part of a major rebrand.
Our French team helped La MAIF to position itself as a major player when it came to digital transformation in the insurance market, with a concentrated content and social campaign, a PR strategy that included the design of press releases, press events and a series of one to one meetings.
We worked with the CEO of La MAIF to create a strong narrative around the company’s efforts in digital transformation and why it mattered, and our communication strategy placed the CEO on major broadcasts across TV and radio.
As a result, web visibility increased three-fold and we enjoyed coverage in highly regarded publications including Les Echos, France Info and BFMTV.