The Art of More Inclusive with First Choice
Cloud, cloud, cloud. Sometimes it can feel like everyone has a cloud solution to sell. So, F5 partnered with Text100 to increase their share of voice and attract new consumers to their product portfolio.
Using a content-led strategy focused on security, cloud and application delivery, we developed a series of compelling infopapers to share with media and customers that presented news and information in a more visual way.
Due to their innovative new takes on existing subject matter, customer interest was attained, leading to extensive media coverage and increased traffic and dwell time on its website.