The Ultimate Christmas Sleepover with Coca-Cola

Ever wondered what's inside the iconic Coca-Cola Christmas truck? We opened its doors and spread some festive cheer

How can we capture the attention of millennials? That was the question Coca-Cola brought to us, as they wanted to grow their annual Holidays Are Coming campaign.
Knowing how difficult it can be to grab their attention, our campaign had to be geared towards what makes millennials tick. Our research showed they treasure childhood memories of Christmas, and value experiences over possessions, so we created the Ultimate Christmas Sleepover and offered two festive fans the chance to spend the night inside Coca-Cola’s iconic truck.

Mixing anticipation and nostalgia

Reaching over 372 million people

What better way to celebrate the coming of Christmas, than a night of Christmassy fun with your best mate inside the big red truck itself?
The lucky winner (who also happened to be at the top of Santa’s ‘Nice’ list) got to claim their once-in-a-lifetime experience to sleep inside the iconic vehicle just before Christmas.
We kitted it out with cosy twin beds, multiple ‘Insta-worthy’ photo spots and a high-tech entertainment system – allowing them to snuggle up in style, whilst watching and listening to all things Christmas. We partnered with Laterooms.com as the platform for competition entries, taking over their homepage for 12 days.

  • We created social buzz reaching more than 66.5 million and generating over 33,000 engagements.
  • Our ‘wow’ moment generated 100% positive, blanket coverage, including Unilad, Metro Online and Glamour.
  • Media and influencers visited the truck, including YouTubers Joe Sugg, Mikey Pearce and Caspar Lee, LADbible presenter Kate Ovens, Model and TV presenter Ashley James.

More than 33,000 engagements

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