The Art of More Inclusive with First Choice
In line with advance press cycles, we created a metallic mirrored wonderland for Marks & Spencer to showcase all their departments’ 2016 Christmas products to the UK’s leading consumer magazines.
Alongside the products, we created several ‘WOW’ mirror features, including a five-meter high abstract mirror Christmas tree; an infinity mirror room to display Christmas tree baubles; and a cracked mirror shard mannequin to ensure striking photos throughout.
The treats weren’t just visual: we also created interactive bars where journalists were invited to make their own chocolates, infuse their own gin and decorate their own cakes.