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Exploring the essence of NCR

NCR’s world-leading consumer technology makes the everyday easier, but just a few years ago this proposition wasn’t so clearly understood.


Getting right to the heart of NCR we worked to redefine what they did and who they wanted to be — providing a clear purpose, promise, essence and personality accompanied by a complete suite of graphic assets.

NCR’s rebrand helped consolidate messaging, lift reputation and increase leads by 300 per cent.

A consistent approach to marketing combined with strong messaging has had a transformative effect across the company and the results speak for themselves.


Following this work NCR was ranked #1 in a poll by attendees at the National Retail Federation Exhibition as a company they would like to do business with, while sales leads increased by 300 per cent from 2012.

Sales leads increased by 300 per cent

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