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Brother Australia

Inspiring Christmas with crafty creative

Nothing says Christmas quite like homemade but to reach a sales target of over AU$3.4 million in just two short months Brother Australia had high holiday hopes. Using social as the main platform, our Australian Text Team developed just the campaign #BrotherInspiresChristmas.

Combining clever content with social influence, Brother Australia exceeded their $34 million sales target for a truly inspired Christmas

Throughout November and into December 2015 an advent calendar on the Brother Australia website revealed daily projects, tips and tutorials while 10 social influencers created their own projects to share. Followers were encouraged to get creative, posting photos of their handiwork with the campaign hashtag for the chance to win prizes and they did so in droves. In fact, the $3.4 mil target proved no trouble at all.

Web traffic increased and product sales soared leaving all of us feeling, well, a bit like a kid at Christmas really

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