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Starworld Asia

Top social for Next Top Models

When Fox Networks Group needed to build online buzz about their hit show Asia’s Next Top Model, they turned to Text100 to build a multi-channel campaign.


Using a content-led strategy based on human stories, we developed more than 2,100 pieces of original content that leveraged a series of story arcs. This was used alongside influencers to increase advocacy and build an engaged online audience.

2,100 content-led pieces based on real human stories

The result? Engagement with social media exceeded viewership.


Our Facebook audience grew 471 per cent and Instagram grew 108 per cent. In total, our content received more than 75 million impressions and 12 million engagements.

Facebook audience growing 471% and Instagram growing 108%

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