FoM18: 5 things you need to know
The 2018 World Cup has kicked off in Russia. Football fans around the world are clenching their teeth as they follow the drama, hoping their favorite team reaches the final and scores the winning goal!
What does it take for a team to win the World Cup? Believe it or not, it requires a similar set of ingredients as good SEO on your website. (Learn why SEO is important.)
The first step any good football coach takes is analyzing the competition to see how his own team stacks up.
This is also the first step in SEO. A competitor audit will show how your website ranks compared to others on search engine results pages.
Analyzing how your competitors perform can help you create a plan to beat them, whether it’s on the pitch or online.
For SEO, this might involve including more relevant content or page titles on your website since this is where you’re being outranked by your competitors.
Your homepage is not Messi
Good football teams also have star players, such as Maradona, Ronaldo or Messi. These players help teams score winning goals, but they have to be in the right positions. Messi has to be a striker to score goals. If he were placed in goal, his talents would be wasted.
Similarly, for SEO the star players are landing pages. You want the correct page to come up when people search for particular keywords.
If users search for “business advice”, they must be directed to a landing page on business advice and not one on educational advice, otherwise they won’t stay on the page.
SEO makes sure your star players, the landing pages, are allocated to the right positions. (i.e. they’re linked to relevant keywords.)
Play the long game
There’s a big difference, however, between successful SEO and winning the World Cup. Once you win the World Cup, that’s it – you don’t have to worry about winning for another four years until the next one.
SEO isn’t a one-month tournament every four years like the World Cup. SEO is a marathon; an ongoing process which requires constant tweaking and updates to ensure your website performs well as search engines update their algorithms.
If you’re looking for a world-class coach to help your business score goals against your competitors, give us a shout!