Text100 Logo

is now

Archetype logo

Visit Archetype.co

What’s new in Social Media this week: Something old, something new

Micro-influencers break the rules, Twitter recaps 2016 and what’s to come in 2017.

Micro-influencers break the rules, Twitter recaps 2016 and what’s to come in 2017.

Everyday Instagram users face complaints over breaking FTC ad rules

An influencer isn’t just someone with thousands of followers. Those with fewer followers are classed as the same and should follow the same rules. This week it has come to light that some micro-influencers have been breaking the Federal Trading Commission rules. Micro-influencers are also required to make it clear they are being paid to promote products and services and should use #spon, #ad or #paid. Something to be make sure is included with ‘all’ influencer campaigns. (Via adage.com)

2016: a walk through memory lane

What a year it’s been, with such dramatic events that will change lives forever. Twitter, as part of the #ThisHappened campaign, have packaged up some of this year’s biggest moments from Jon Snow’s revival in Game of Thrones to Brexit. Relive all the ups and down 2016 has given us here.

Why your company needs a social media employee advocacy program

At Text100 we understand that many business leaders struggle with investing in their social media presence because they wonder whether their investment will actually pay off. One way to maximize the ROI in an overall social media program is to explore the benefits of an integrated employee advocacy program. Discover some of the benefits here. (Via socialmediatoday.com)

24 predictions for social media and social media marketing in 2017

As the year comes to a close it’s good to take a step back and think what the following year has in store and what we learned in 2016. Discover some of the social media predictions for 2017 (via Andrew Hutchinson – socialmediatoday.com): from video first something that is engrained into our mindset in the content and social teams at Text 100 to virtual reality something we are looking to invest more time in. It looks to be an interesting year ahead.

Wondering how to use Facebook Live for your business?

With a mindset of ‘video first’ amongst many of the creative and social team here at Text100, its great to see we’ve now moved beyond social video into a world of live social video. Facebook Live is proving to be great for brand moments captured as and when they and for Facebook users who continue to produce — and watch — more video at greater rates than ever before. Here’s a handy breakdown from Hootsuite as to how Facebook Live can be used for business.

Share this