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What’s new in Social Media this week

Grasping Facebook messenger, authentic content wins and reaching tech professionals

Grasping Facebook messenger, authentic content wins and reaching tech professionals

Why your brand should care about Facebook Messenger

 Messenger apps are now part of our everyday communication. In fact, people exchange 1 billion messages with businesses on Facebook every month. Here are some effective ways to incorporate messaging into your Facebook marketing strategy.

Reaching tech professionals on LinkedIn [Infographic]

One of LinkedIn’s key markets is technology professionals – more than 30% of the platform’s active audience are tech professionals and IT decision makers. LinkedIn has released a new infographic to show how tech professionals engage with content on the platform.

Facebook tweaks algorithm to favour authentic content

Facebook announced this week more changes to the News Feed to better display relevant stories. As part of the change, Facebook is rolling out new signals to “better identify and rank authentic content” as well as a new real-time prediction algorithm to spot stories faster that might be relevant to you. It remains to be seen how this will impact page posts.

 Instagram is testing multi-photo albums for everyone

It is reported this week that it won’t be too long until we can all share more than one photo in an Instagram album. Interesting to see how this will play out and if it will be a feature Instagram fans will love. Multiple selfie albums, not so sure.

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