Social Media news: User experience is priority for LinkedIn & YouTube

The week’s Social Media news, in one place just for you. This week: LinkedIn updates, YouTube makes ads even more annoying, and Twitter wants you to watch more livestreams.

The week’s Social Media news, in one place just for you. This week: LinkedIn updates, YouTube makes ads even more annoying, and Twitter wants you to watch more livestreams.

LinkedIn’s new Groups experience

LinkedIn announced last week that its new Groups experience is here to help build professional communities. The experience now includes the ability to post original videos, multiple images, and other rich embedded media.

YouTube gets vertical video ads

YouTube is introducing vertical ads as it seeks to ‘provide a more seamless mobile experience for viewers’. Users who view videos on the mobile app will now see such videos automatically filling the entire screen. Because that’s just what we need.

With 70% of video views now happening on mobile devices globally, YouTube has adapted its ad format to automatically fill the dimensions of a mobile screen.

Dynamic Ads in Campaign Manager

Following a redesign, LinkedIn have launched Dynamic Ads. These automatically customize your ad creative with the publicly-available information from LinkedIn member profiles. (Think ‘MailMerge’.)

The thinking behind this is to ‘build deeper relationships’ with the people that matter most to your business. The newly introduced service has pre-built templates, auto-translation capabilities, and the ability to run A/B tests. More here.

Live streams are at the top of your Twitter feed

Twitter is making it easier to catch live broadcasts from the accounts you follow. Now, anytime an account you follow starts a stream and shares a tweet about it, the broadcast will be pushed to the top of your timeline.

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