Social news: Snickers invents ‘Hungerithm’

Social News for 26th September: Chocolate gets cheaper the angrier Australians get; Social media dominates the internet (shockingly); New content guidelines for Facebook.

Social News for 26th September: Chocolate gets cheaper the angrier Australians get; Social media dominates the internet (shockingly); New content guidelines for Facebook.

Social media gets over 30% of time online

After a rather insightful social media week, stats on average daily time spent across social networks and messaging services have been revealed. No surprise that social media accounts for the majority of time spent online. See more here.

New Facebook advertising guidelines

Facebook has announced a new listing of content which will be ineligible for monetization, based on a set of advertiser standards. Essentially, Facebook’s making rulings on what’s acceptable content on their platform, which sounds kind of like an editorial decision. Kind of.

So, what kind of content will no longer be eligible for promotion? The full explanation of each is available in Facebook’s ‘Content Guidelines for Monetization

Google & Facebook dominate digital media market

Google and Facebook account for over half (54%) of the UK’s digital ad market, attracting £6.3 billion of ad spend, while the digital ad market is predicted to grow 11% this year, according to the latest research from eMarketer.

Snickers used outrage for innovative media plan

Taking an everyday social occurrence such as rage proved to be a huge pay off for the chocolate brand, Snickers. By using social sentiment connected simply to a creative idea and a trade proposition combined with perfect timing a purpose built algorithm ‘“Hungerithm” and ad placements allowed the brand to increase sales by 67 percent. Find out how here.

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