Social News Jan 19th: Ads, apps and algorithms

Social media roundup for Friday 19th Jan: Facebook goes back to its roots; Buzzfeed pushes an app, Instagram is great for marketing and Facebook Pixel is a thing you should know about.

Social media roundup for Friday 19th Jan: Facebook goes back to its roots; Buzzfeed pushes an app, Instagram is great for marketing and Facebook Pixel is a thing you should know about.

Facebook goes back in time

Late last week Facebook announced a shift that will see the platform returning to ‘people and relationships’. The social media giant will prioritise content shared by users’ family and friends. See our view on it in more detail here. 

For Facebook ads, use Facebook Pixel

As paid media becomes even more important on Facebook, it’s important to ensure content is being tracked properly. If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of your social ad budget: Facebook pixel.

What is Facebook pixel?

Facebook pixel is code that you place on your website. It helps you track conversions from Facebook ads; optimize ads based on collected data; build targeted audiences for future ads; and remarket to qualified leads (people who have already taken some kind of action on your website). Read more here.

BuzzFeed attempts to shift fans into its app

As one of the most viewed publishers on Facebook, BuzzFeed has begun directing fans to download the Buzzfeed app. An approach that several brands might adopt as they use owned channels for content distribution.

Instagram marketing works

Facebook’s algorithm change is a wake-up call for publishers and brands to evaluate the platforms they use.

Instagram remains a great marketing and content channel. Data by SocialBakers shows reasons why it’s time to embrace the channel.

For example, the biggest difference between Instagram and Facebook engagement lies in the video content. While almost 5% of brand audiences interact with video content on Instagram, it’s closer to one percent for Facebook.

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