Social News, Jan 12th: New Year, new Facebook?

As Facebook rolls out a few significant changes across all its properties, Twitter tweaks DMs for businesses.

As Facebook rolls out a few significant changes across all its properties, Twitter tweaks DMs for businesses.

Instagram’s new Recommended Content

Instagram has launched its new ‘Recommended for You’ function, which contains three to five suggested posts, based on those that have been liked by accounts you follow. The posts will be defined as a separate section to differentiate it from users’ own home feeds.

 Facebook launches Dynamic Creative

With the launch of Facebook Dynamic Creative, social advertisers can now test multiple creative elements within a Facebook ad campaign to see how they perform against a specific audience. This enables you to improve your Facebook ad performance, and continually optimize your efforts without having to spend loads of time. So how does Facebook Dynamic Creative work? Read all here.

In addition to the launch of Dynamic Creative, Facebook’s adding a new option to help advertisers maximize their ad budgets. Called ‘Campaign Budget Optimization’, the new option is aimed at smaller businesses who need to more closely monitor their ad spend, but are also looking to run multiple ad sets.

Instagram tests posting Stories directly to WhatsApp

Last October, Facebook extended the usage (and flexibility) of Instagram Stories by making it easy to directly post a Story to Facebook. Now Facebook is looking at how to bring WhatsApp into the fold. It’s reported that an Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp.

Twitter updates DMs for businesses

Twitter announced several updates to its direct message features for businesses, which will better enable brands and developers to provide customer service via the social network.

Now Twitter users will be able to tell if their messages were read by customer-service agents or if a chatbot is in the process of responding, due to the introduction of read receipts and typing indicators.

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