A 'novel' experience for Facebook Messenger
Facebook rolls out GIF-supported polls
Facebook has rolled out a GIF-supported poll feature, so users can post questions as a new status on both the web and mobile apps. You will also be able to add GIFs and photos as responses, too, instead of just plain old boring text.
Twitter doubles character limit
Twitter is officially doubling its character limit from 140 to 280, with the change set to roll out globally in the next few days. Social managers can rejoice in the fact that they no longer need to sacrifice characters in crafting the perfect tweet.
Story previews double in size
You may have noticed this week that Instagram Stories has redesigned its mid-feed re-engagement box for Stories to show preview tiles of people’s slideshows that are twice as big as the Stories bar atop the feed. The box appears slotted between traditional permanent posts part way down the feed. Now there’s no missing those all important food shots of your friend’s dinner.
Facebook tools to ‘Fine-Tune Campaigns’
More updates from Facebook this week with the introduction of two new ways for brands to optimize their future paid campaigns: Creative Split testing and Test and Learn.
Creative Split testing enables advertisers to A/B test different ad formats, visuals, headlines and calls to action in order to determine which versions of their ads drive the best results. Users will only see one version of ads during split tests.
Facebook will be starting to pilot Test and Learn and hope to make it available to all advertisers in early 2018. Read more here.