Social news 4th August: UGC & B2B; tracking; and politics

New in Social Media for the week of August 4th: Multiple images on LinkedIn posts, UGC in B2B and Facebook influences political opinions

New in Social Media for the week of August 4th: Multiple images on LinkedIn posts, UGC in B2B and Facebook influences political opinions

UGC and B2B

Many B2B brands think UGC can’t work for them as effectively as for B2C. By not actually testing the theory, some B2B brands are missing out on great content and publication opportunities. On top of which, they’re also distancing themselves from the actual needs and interests of their consumers. Most B2B brands actually fall into a nice formula that opens enormous content opportunities: try the “B2B to B2C” formula. Read more here

Add multiple images to LinkedIn posts

You can now select multiple photos to include in a single post on LinkedIn. With this new feature, you can share more than one view of the experience you want to share with your network. They say a picture is worth a thousand words, now imagine what multiple pictures will do. More here.

LinkedIn introduces Facebook-style pixel tracking

LinkedIn Wednesday announced the launch of LinkedIn Website Demographics, a new tool that enables brands to tap into data from the professional network to see who has been visiting their websites. LinkedIn Website Demographics will launch “in the coming weeks,” and it appears to function similar to the Facebook pixel, a snippet of code brands can add to their websites to mine similar information on Facebook users who visit.

Facebook’s ability to influence political opinions revealed in new study

Facebook has the ability to influence political opinions, according to a new study highlighting the effectiveness of psychographic profiling in target advertising on the channel. Research from the Online Privacy Foundation has shown targeted ads using voters’ publicly stated interests are more successful in shaping attitudes. Read all about the study here.

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