Social news 3rd November: Facebook ends ‘dark’ posts

Social media news for Friday 3rd November: Facebook kills organic reach; announces the end of ‘dark’ posting; vanishing content is a huge opportunity for brands

Social media news for Friday 3rd November: Facebook kills organic reach; announces the end of ‘dark’ posting; vanishing content is a huge opportunity for brands

Warning from Facebook’s reach-killing test

A new Facebook news feed experiment is purportedly causing a huge decrease in organic traffic to news outlets in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia.

The Explore Feed feature came to desktop last Thursday, but it turns out it didn’t have the best impact on news sites. Read all about how the problem caused a massive drop in traffic and interactions (i.e. likes, comments, shares).

Facebook ends ‘dark’ posting ads

Facebook is showing what groups and companies paid for ads on its platform: Any Facebook ads will now be viewable by anyone. This means no more so-called ‘dark’ posts (ads that target only a particular set of people but are invisible otherwise), because they never appear as posts on a brand or group’s page. The ads themselves will remain available but now they’ll be visible to all. Read more here.

Use influencers

Consider these four tactics to really power the quality of the content about your brand on Instagram.

6 reasons to embrace vanishing content

From shorter ads to disappearing Stories, new formats are evolving the creativity industry, especially on mobile devices.  Consider these new formats as a huge opportunities to reach audiences in new ways. Here’s why.

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