Social news 28/07: Learn from Love Island; Get noticed

Driving audience action on LinkedIn, brands loved Love Island and getting social posts noticed

Driving audience action on LinkedIn, brands loved Love Island and getting social posts noticed

Sharing content on LinkedIn

Employee advocacy and increasing your marketing reach through employees’ social networks is an important part of any marketing strategy. According to LinkedIn, employees have around 10x more connections on social than companies do. Through tools like Elevate, businesses can use this as a means to expand their reach. Find out what types of content employees are more likely to share here.

Love Island

Love Island has taken over the UK this summer. This was a huge opportunity for brands not officially involved with the show to quickly become part of the conversation. Social media has been awash with posts, and the contestants dumped from the show have snapped up endorsements with brands. Above this there are some great lessons to be learnt from Love Island’s social media strategy such as adding value through intimate viewer relationships. Read more here.

Get noticed on social media

Don’t let your content get lost in the millions of posts published on social media. Putting just a bit of extra effort into optimizing your post will result in a significant boost to your reach and engagement as you make your posts searchable, visible and targeted. This handy infographic offers guidelines on several areas from best annotation structure, tagging best practices and best words to use in a headline.

6 Creative wins on Twitter

Twitter has released details of some of the top brand campaigns from June. Including a live stream of a summer concert and clever use of customer service using a chat bot to help customers choose the right TV. See all here.

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