Social news, 27th October: Social video is a thing

New in social media this week: Video is a big thing on Facebook and Twitter; PayPal gets Messenger integration; an Facebook Explore messes with your newsfeed

New in social media this week: Video is a big thing on Facebook and Twitter; PayPal gets Messenger integration; an Facebook Explore messes with your newsfeed

Facebook video gets results

The entire Facebook platform has been drifting more and more towards video for some time now and for significant reasons. A recent study by Facebook IQ found that people spend 5x longer looking at video content than static content on FB and Instagram. Read how one e-commerce business boosted Facebook Ad return by switching to video.

Facebook Messenger teams up with PayPal

Facebook users are getting a new way to pay each other with Messenger. Currently people in the US will be able to pay each other using PayPal within Messenger.  No word on when it might arrive on the desktop or for other regions, but we imagine it’s just a matter of time.

Twitter launches new video ads

This week Twitter has unveiled  a new ad format called the Video Website Card, which it describes as “a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.” The Video Website Card starts out as an auto-playing video with a customisable headline, which then opens up to a larger video and website preview, and ultimately directs viewers to the advertiser’s chosen website when they tap on it.

Facebook Explore trial hides unpaid posts

Facebook is now officially rolling out its alternative news feed. Explore is an ad-free (thus far) newsfeed made up entirely of content from publishers. This update raises the question as to whether non promoted posts will be further pushed out the news feed, boosting Facebook being a purely paid for platform for brands.

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