Social News 25/08: YouTube introduces ‘breaking news’

Social Media news for 25th August 2017: Influencer marketing to get more expensive, breaking news comes to YouTube and LinkedIn in-app video is here

Social Media news for 25th August 2017: Influencer marketing to get more expensive, breaking news comes to YouTube and LinkedIn in-app video is here

Influencer marketing on Facebook is about to get expensive

Organic reach for Facebook influencers is going to become a challenge to justify very soon.

This week, Facebook started letting social stars turn their paid content into sponsored posts by tagging the brands they are working with and then letting advertisers boost those posts directly without sharing them first. Brands can choose to authorize which creators can tag them in their page settings, and they will also be able to have stats around reach, engagement, total spend and CPM to determine the effectiveness of influencer posts. It appears that these changes are meant to make influencer marketing easier, but industry concerns fear that Facebook’s algorithm will suppress influencer posts if brands don’t boost them, therefore making influencer marketing a lot more expensive for all. Read more here via DigiDay.com

YouTube introduces ‘breaking news’ feed

In a bid to help users source important content (and muscle in on Twitter’s turf), YouTube has introduced a ‘Breaking News’ carousel to its mobile apps and homepage. It’s not yet known whether Google is populating this section algorithmically or whether it will be hiring a team of editors to curate the news.

LinkedIn launches in-app video creation

LinkedIn wants to let users share as much as possible on the site. So in its latest update is a video creation tool within its mobile app. The feature is only available for frequent contributors at the moment, but will be available to everyone else soon. LinkedIn recommends creating videos for work hacks that will increase your productivity, front row seats at a conference, an insider’s perspective on the day’s new, or whatever else you think your professional network might like.

7 mistakes you’re making with Social Media images

Images on social work only when done right. Simply including an image with your written post will instantly double your user engagements. However if you use images irresponsibly or in a way that doesn’t sit with your target audience, your image-based posts could wind up doing more harm than good. Here’s 7 mistakes to avoid and learn from.

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