IGTV set to change things – Social media news

IGTV, micro-influencers, Facebook’s Watch Party and the cost of GDPR: All the news that’s fit to tweet for Friday 27th July 2018

IGTV, micro-influencers, Facebook’s Watch Party and the cost of GDPR: All the news that’s fit to tweet for Friday 27th July 2018

Micro-Influencers most effective for brand partnerships

In 2018 being an ‘Influencer’ is sought-after profession and lucrative to those who have ‘made it’. Many are managed by agents who negotiate contracts that often price out emerging and mid-sized brands.

That being said, ‘micro-influencers’ are reviving the original peer-to-peer dynamic that made influencer marketing successful in the first place. They may not have the followers of their all-star colleagues, but they yield results.

Influencers with between 10k and 100k Instagram followers see 50% more engagement than influencers with more than 1 million followers, and they have 22.2x more conversions than the average Instagram user. The number of followers and reach is just smaller.

Which begs the question: Are you investing your influencer budget effectively?

IGTV is TV for the mobile-first generation

IGTV, an app for watching long-form, vertical video from Instagram creators, is set to become the next big broadcast channel.

The app offers creators the ability to post content up to 1 hour in length. Viewers can watch their favourite ‘channels’ (influencers) as if watching TV.

Vertical videos have changed the way we create and consume content, capturing a large percentage of the market in the process.

Find out more about vertical video and the future of branded content

Facebook rolls out ‘Watch Party’ feature

Facebook announced the launch of Watch Party. This feature lets people in Facebook Groups watch live or pre-recorded videos together (and chat) in real time.

Facebook has been testing the communal viewing feature or months, but Watch Party is officially coming to all Groups. Learn more

GDPR lost Facebook 1 million users

While discussing its second quarter earnings, the social media platform revealed that it lost approximately 1 million monthly active users in Europe due to the implementation of GDPR.

A minor feat in comparison to Facebook’s 376 million European users and 2.2 billion total users, but it should be noted as a rare decline for a company that has almost always seen growth, even if it has been slowing over time. Read more

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