Social Media News: Instagram hates you, loves money

Social media news for 29th September: Shoppable media growing rapidly; Instagram auto-plays sound because Zuckerberg loves money more than users

Social media news for 29th September: Shoppable media growing rapidly; Instagram auto-plays sound because Zuckerberg loves money more than users

Shoppable media on the rise

The consumer purchase journey is set for a huge change. From click-to-buy buttons on Pinterest to “swipe up” directives on Snapchat, the shoppable media ecosystem is growing rapidly, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration. This handy infographic details the path to purchase of shoppable media.

Twitter doubles character limit

Twitter is considering a move away from its hallmark 140-character limit, testing a 280-character limit for a select number of users across the world. In some ways it will make the lives of social media folks a little easier by not having to sacrifice characters to get a brand message across. Here is how you can claim the extra 140 characters for yourself.

Instagram explains autoplaying sound

Facebook is now trying to encourage more sound-on viewing on all its properties now including Instagram. Why? Money. Brands want their ads heard, as well as seen. Studies show that more than 80% of Facebook video ads roll without sound. Hoping to change the dynamic, Facebook has been slowly introducing sound in its main News Feed. Because screw your experience if it makes them some money.

6 key strategies for clickable content

Ensuring that the content you put out gets clicked is essential; Providing value to your audience is key. From drafting the perfect headline and using simple language, following these simple steps will keep you in the right direction.

Stop Instagram users from commenting

Have you ever wanted to stop users (or friends, for that matter) commenting on one of your Instagram posts? Adweek have pulled together a step by step guide to help you keep your images comment-free.

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