Virtual clothes, thirst traps and influencer control

Social media roundup for Friday 20th July: Facebook brings AR to ads, Instagram users get (even) thirstier for attention, Egypt plans to regulate popular social media users.

Social media roundup for Friday 20th July: Facebook brings AR to ads, Instagram users get (even) thirstier for attention, Egypt plans to regulate popular social media users.

Facebook will let you use AR to ‘try on’ items in ads

Facebook is currently trialling a new feature. Sitting as a promoted ad on your Newsfeed, it reads ‘Tap to Try it On’. When tapped, it opens up the smartphone camera to let users see how they would look wearing products from the brand.

Michael Kors is one of the first brands to embrace it. Read more on Facebook’s AR ads.

Questions in Instagram Stories because we weren’t thirsty enough

Instagram has unveiled its latest Sticker for Stories. Similar to the polling and slider stickers, the feature gives users instant feedback from their followers. Or maybe get a little ego boost during the Monday blues.

Answers aren’t anonymous, and the user can share the answer via their story. More on this thirst trap here.

Egypt to regulate popular social media users

Egypt’s parliament has passed a controversial law that will allow the state to regulate social media users. Under the new law, a personal social media account, blog or website with more than 5,000 followers could be considered a media outlet and subject to media law.

Critics argue that the legislation could increase the authorities’ ability to crack down on free speech and dissent. Read more on this story here.

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