Social update: Polling comes to Facebook Live

This week’s social media news: Facebook Live and on-demand videos get additional features; new ads on LinkedIn and Instagram shopping gets easier.

This week’s social media news: Facebook Live and on-demand videos get additional features; new ads on LinkedIn and Instagram shopping gets easier.

LinkedIn adds carousel ads

Mirroring the look and feel of Facebook and Instagram, LinkedIn will include up to 10 cards per carousel ad, each with its own customizable message.

Since launching the beta, over 300 advertisers have used carousel ads to create fun and informative campaigns to tell stories about their company, products, and more.

75% of beta advertisers said they saw increased engagement and click-through rates. Find out more.

Polling & gamification for Facebook Live

Facebook is set to launch two new tools that promise to make videos participatory and community-centric.

Following the platform’s latest announcement about its new polling and gamification features, partners can expect to be able to add new interactive features to videos such as; polls, quiz questions, challenges, and more.

The features can all be used within individual videos, or even “to create a standalone game show!” Facebook says it’s giving creators “a blank canvas to allow them to do what they do best — create!” Find out more here and see the updates in action.

Stories get shopping links

With over 300 million users using the Stories functionality every day, Instagram’s new shopping links feature promises to help people find products from brands they love with ease.

Some of the brands that currently have shopping links in Instagram Stories include Adidas, Aritzia and Louis Vuitton. The feature is easy to spot, if you see a shopping bag icon, simply tap on it to see more details about the product.

Advertisers need consent

Facebook is adding a new requirement for advertisers, which will require them to gain consent for email and phone targeting. This new rule applies to businesses that use the Custom Audiences feature for targeting users with ads based on email addresses and phone numbers.

From July 2nd, advertisers will have to start declaring whether the contact information they collected is directly from customers, from customers and partners, or directly from the partners.

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