Social news 16th Feb: Facebook falters, LinkedIn looms?

Publishers look to new platforms in the wake of Facebook changes and scheduling is now a thing on Instagram 

Publishers look to new platforms in the wake of Facebook changes and scheduling is now a thing on Instagram 

Publishers eye LinkedIn as Facebook falters

Facebook’s recent newsfeed changes mean publishers are considering other platforms. As we know, LinkedIn is best known as a social network for business professionals, but even non-business-focused publishers are eyeing the platform to see where they can capitalize on it. Something to watch out for.

Instagram scheduling via third party tools

Community managers will now be able to add Instagram to their scheduling timescales and tools. Facebook has announced that it’s making changes to Instagram’s graph API which will enable business profiles to schedule posts, without having to go through the current process of getting an alert and manually posting.

Facebook Testing a ‘Downvote’ Option?

Facebook is testing a system popular on Reddit. According to reports, Facebook’s testing out a new ‘Downvote’ option on comments. There’s been no direct word from Facebook to confirm, but it’s an interesting concept, with many potential impacts.

Instagram introduces shopping-enabled ads

Instagram has announced ‘Collections’ campaigns; a new way for brands to drive sales on the platform. The new format brings together video and direct response advertising to create a new shopping-enabled ad unit. wThis will allow users to purchase items directly from a brand’s ad, without leaving the platform.

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