Social update: Facebook gets ‘dislike’ button

Facebook pushes ‘dislike’ button; Video content gets more ad budget; Facebook tried to make us love them again, and more – All the social media news you need from the week of Friday May 4th 2018

Facebook pushes ‘dislike’ button; Video content gets more ad budget; Facebook tried to make us love them again, and more – All the social media news you need from the week of Friday May 4th 2018

Digital budgets dedicated to video

According to a study released by IAB, 59% of marketers currently dedicate their digital advertising budgets to video. The study included responses from 353 marketer and agency executives who are “involved in digital video advertising decision-making.”

The study also found that more than half of buyers plan to increase digital and mobile video spending in the next 12 months. Read more here.

Facebook rolls out ‘downvote’ button

Facebook confirmed earlier this year it was trialling Reddit-style upvote and downvote buttons on public posts. It appears that more users are getting the function. It will be interesting to see how users use the function and the benefits of it.

Download your Instagram data

A couple of weeks ago, Instagram promised you’d be able to download your data from its servers in the wake of Facebook data issues. Find out how here

Facebook apology ad shows the good times

In a bid to pull the negativity back from its recent Cambridge Analytica scandal, the social network has started airing the ad below, promising “Facebook will do more to keep you safe and protect your privacy.” Whether or not it makes you feel safer about logging into Facebook or not remains to be seen.

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