A 'novel' experience for Facebook Messenger
Digital budgets dedicated to video
According to a study released by IAB, 59% of marketers currently dedicate their digital advertising budgets to video. The study included responses from 353 marketer and agency executives who are “involved in digital video advertising decision-making.”
The study also found that more than half of buyers plan to increase digital and mobile video spending in the next 12 months. Read more here.
Facebook rolls out ‘downvote’ button
Facebook confirmed earlier this year it was trialling Reddit-style upvote and downvote buttons on public posts. It appears that more users are getting the function. It will be interesting to see how users use the function and the benefits of it.
Download your Instagram data
A couple of weeks ago, Instagram promised you’d be able to download your data from its servers in the wake of Facebook data issues. Find out how here
Facebook apology ad shows the good times
In a bid to pull the negativity back from its recent Cambridge Analytica scandal, the social network has started airing the ad below, promising “Facebook will do more to keep you safe and protect your privacy.” Whether or not it makes you feel safer about logging into Facebook or not remains to be seen.