Social News 14/07: Buy Nike products through Instagram

New in Social Media, 14th July 2017: Timings for posts on social; LinkedIn adds extra insights; and you’ll soon be able to buy Nike products through Instagram.
What a time to be alive.

New in Social Media, 14th July 2017: Timings for posts on social; LinkedIn adds extra insights; and you’ll soon be able to buy Nike products through Instagram.
What a time to be alive.

All in the timing

There is no one set or perfect time to post on every social channel. Timing comes down to the audience (who they are and where they’re located), the networks you’re using, your goals, and the kind of content you share and learning as you go. There are resources that can help you find the optimal times, and Hootsuite have pulled together some guidelines and brand examples, which can be handy to test out and see if they work.

LinkedIn adds extra insights

LinkedIn is adding various data options and tools for profiles, including a listing of the keywords people have used to find you. This could help you better optimize your content to be relevant and reach the people you want.

Social and SEO

Accumulating backlinks and improving your social media efforts is not easy or a quick win. You must sow the seeds early in SEO and build relationships before you start to see the rewards. Be patient with the process and your work on social media, add value to the conversation wherever you can, and be human not transactional. Read more here on three strategies you can use to harness social media in order to effectively enhance your SEO efforts.

Buy Nikes online? Try Instagram

Nike has announced plans to “seamlessly” offer its sneakers to customers on Instagram. Details of exactly how Nike will use the app to sell shoes are unclear, but the new commitment positions the brand as one of the first major companies to invest its resources in Instagram as a way to sell products directly to consumers.

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