Spotting fake influencers, Instagram vs Snapchat

Spotting a fake Instagram influencer

Influencer marketing on Instagram can be time consuming and a massive waste of time if done wrong. When done right, however, it can be one of the best marketing tactics you’ve ever used. It’s all about who you choose and spotting who is fake. From evaluating engagements to follower growth use these handy tips.

Social media use increasing

In the wake of privacy fears it seems social channel usage hasn’t declined. The latest social data reports show that more than 100 million more people are using social media in the first three months of 2018; reaching almost 3.3 billion by the end of March.

Instagram up, Snapchat down

In a study of 400 micro-influencers, 58% said Instagram was the most requested channel for advertising from brands. About 80% of the micro-influencers surveyed reported an increase in platform-specific campaigns and the majority of respondents, 58%, cited Instagram as the most requested channel from brands. Snapchat has seen a decease in branded content with not a single respondent mentioning Snapchat as a platform they’re asked to exclusively focus on.

More next week!