Social media news 13/04: Facebook tackles Fake News

Friday 13th April 2018 – All the week’s social media updates: Facebook tackles Fake News; tips for targeting the right people; getting creative with vertical video and more

Friday 13th April 2018 – All the week’s social media updates: Facebook tackles Fake News; tips for targeting the right people; getting creative with vertical video and more

New verification for large Facebook Pages

Facebook released its most detailed policy prescriptions to date to combat election meddling in the upcoming U.S. midterms.  Large Pages (exact numbers yet to be confirmed) must now verify the identities and locations of the people managing them. Page Managers will need to submit a form of government-issued identification, or lose the ability to post to the page.

Additionally, anyone buying political ads on the platform must also be verified.

Facebook hopes this move will help slow the spread of fake news and voter manipulation. More details here.

360° Photos and HD Videos on Messenger

Facebook has announced improvements to the the Messenger app, including providing new content tools. Users can now add 360° images to Messenger chats, and upload videos in HD.

Get creative with vertical video

With people holding their phones vertically almost 98% of the time vertical has become the new way to view video. This is opening up creative new ways for brands to engage their consumers, especially on Instagram.

With this in mind, taking creative risks and embracing multi-part storytelling are part of the new guidelines. Read more here

How to reach a social media audience that converts?

Social media advertising gives the complete control over audience targeting, meaning your ad is seen by those most likely to buy.

But with more control comes more strategic thinking. Think harder about who the ideal audience is, and what strategies will work best for reaching them. Should you create and optimize audience personas? Build off of your existing audience(s)? Something else entirely? Here’s a handy guide.

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