A 'novel' experience for Facebook Messenger
Instagram’s UK shopping channel
Instagram has launched a dedicated UK shopping channel in which retail businesses with test partners Marks & Spencer, Heidi Klein and Mahabis. Businesses will be able to tag products within organic posts and purchases will be made form the item directly from the brand’s website.
Farmville: The Return?
Facebook has announced this week that all developers can now create games for Instant Games; its HTML5 cross-platform gaming service. This service allows users to play games on News Feed and Messenger without downloading additional applications or programs. A great potential for dev teams to harness within wider social media proposals.
Confessions of an Influencer
When Facebook changed its algorithm to favor content from friends and family in January, agencies began telling their clients to focus on influencer content because it was less likely to be buried in the news feed. As a result, influencers understand their worth and are raising their rates to capitalize on the changes. Read an article here about a micro-influencer’s thoughts on how the algorithm changes have affected influencer pricing on Facebook.
Publishers focusing on long-term value
A growing number of publishers are focusing on their audiences’ lifetime value, which in turn is affecting their advertising, product and editorial strategy. Lifetime value is a term that means the amount of revenue a company expects to generate from a customer over the life of their business relationship. That’s different from the revenue-per-visit or revenue-per-page models that define many digital publishers’ operations. Read here how a US publishing platform began to track the lifetime value of its audience at the end of 2017 following its switch to a membership model and the results achieved.