A 'novel' experience for Facebook Messenger
Twitter rolls out Bookmarks
This week Twitter has given users a new way of saving tweets they like without having to like them. With the new ‘Bookmarks’ feature you can save them without tapping the heart and directly engaging with a tweet. Another difference is that with Bookmarks, only you know you’ve saved something; the other user doesn’t. Twitter has said that Bookmarks or some sort of “save it for later” feature has been a top request among users.
Instagram to add audio and video calling?
Instagram could be adding features that nobody wants or asked for. Again.
It’s reported that audio and video calling could be coming to the platform. Most people would probably like to be able to give consent before being contacted online, so this might not work out well.
Find your next job on Facebook?
Job-seekers will now be able to apply for vacancies directly through Facebook with the expansion of the job-finding function to more than 40 countries, including the UK. Job openings will show up in a “Jobs” section when users are on desktops, or in a section on the Explore feed when users are on the Facebook app.
Job-seekers will also be able to subscribe to alerts about jobs in their chosen fields. It raises the wider future question whether Facebook will compete with LinkedIn, as the go-to employment network for job-seekers and businesses alike. Time will tell.
Facebook groups help fight decline in reach
Facebook Groups are nothing new, but many marketers have yet to take full advantage of what the feature has to offer. In some ways, groups serve as an engagement loophole with the recent algorithm changes and organic reach being non-existent. Social media today gave listed five things you need to consider. Read more here.