Social news 07/07: Millennials, Insta-hate & messaging

This week in Social Media, July 7th: UGC is key to millennial spend, Instagram tackles the hate and it’s time to embrace smart messaging apps

This week in Social Media, July 7th: UGC is key to millennial spend, Instagram tackles the hate and it’s time to embrace smart messaging apps

Mastering millennial marketing with user-generated content

User generated content is key to engaging millennials with brand marketing. They organically create and interact with UGC on average 5.4 hours per day. Not only do they interact with UGC, they trust it 50% more than other media – UGC is so trusted that 84% of Millennials say UGC from strangers has at least some influence on what they buy, and 86% believe UGC is generally a good indicator of a brand, service or product’s quality. Read more here.

Instagram tackles harassing comments

Instagram has introduced a new setting allowing you to block the haters and their offensive comments. You can flick the switch on in settings and this will automatically hide any trolls and nasty people.

Smart brands are using messaging apps

AdWeek reports that almost 80 % of mobile users across the globe use messaging apps. Brands harnessing these apps need to get under the artificial intelligence within and understand what the user is talking about, thinking like app developers.

A good example could be the suggestion of tickets if the user has been messaging about a specific artist or movie and direct the user to an app or landing page where they can buy tickets in a more streamlined way, removing the requirement of entering information like location and payment method.

Voice search will become a vital in engaging consumers

Voice assistant started off as an occasional experiment for amusement, but is increasingly becoming habitual with more recent adopters. Consumers now expect faster, more relevant, personalised and frictionless experiences and voice search powered by machine learning will be a key part in how brands set about meeting these expectations. Some brands such as Domino’s have tested the waters with voice ordering. The brands that will succeed are those that start thinking now about how their user experience will convert into voice search. Read more here

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