New in social 16/06: Advocacy, analytics and chatbots

What’s new in Social Media 16th June: employee advocacy, the race to provide influencer analytics and TFL launches handy chatbot

What’s new in Social Media 16th June: employee advocacy, the race to provide influencer analytics and TFL launches handy chatbot

Employee advocacy: 12 reasons why

Now that social networks give everyone a platform to share their thoughts publicly, at any time, interest in employee advocacy is increasing. Check out this new infographic published by LinkedIn.

Influencer marketing analytics

A Digiday Research piece has also found that while brands continue to use influencers, the sheen is wearing off because of measurement and ROI issues. This in turn has led to an increase in companies attempting to solve measurement and safety issues. Read more here.

Binky: The fake social media app for antisocial people

Social media feeds are full of crap and we spend so much of our time scrolling and reading. Introducing Binky: an app created for scrolling though something without looking at anything meaningful at all. A place to get the enjoyment of endless, repetitive scrolling without the emotional rollercoaster. A perfect fake social media feed to keep you busy & less irritated. More here.

TfL launches handy chatbot on Facebook Messenger

Finally, TFL has launched Facebook Messenger TravelBot, which has the ability to provide updates on bus arrivals as well as Tube and bus status updates. To get started, search for ‘TfL TravelBot’ on the Facebook Messenger app or http://m.me/tfltravelbot on your computer.

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