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Learnings from Social Media Week (pt1)

A two-part recap of everything we learned at Social Media Week London 2017

A two-part recap of everything we learned at Social Media Week London 2017

(This is part 1 of Jack Colvin’s The good, the bad and the stuff we already knew – a recap of learnings from Social Media Week London 2017. You can read part 2 here.)

Virtual FOMO is an actual thing

Unit 9 asked, How do we convince users to take their social activity into the world of VR?

The virtual world is waiting for the trend that will bring VR into the spotlight.

VR hasn’t always been great, but it’s always been there. As the technology improves, it is gradually becoming more involved in our lives. From training surgeons before letting them loose on patients; to education, where virtual museums offer interactive insights into our past; and even to catching virtual Pikachus with your pals.

As the marketplace becomes saturated with new VR activations, there’s an opportunity to to reach people by making them feel they’re being left out. After all, no-one wants to be without the latest trend. Keep your eyes and ears open because virtual FOMO is real and you might just fall victim to it.

VR & AR, my fave bits

The uses for VR & AR are pretty revolutionary but also a hell of a lot of fun. Here are some of my favourites (or at least they would be if I actually owned a VR headset…)

With.in – A site that drops you in an immersive environment with compelling stories told through VR. Enthralling.

Tiltbrush – Create live art, move around the environment and view your art from every angle and dimension. Guaranteed jaw-dropper.

VR in mental health treatment – Using techniques from Cognitive Behavioural Therapy, patients can face their issues head-on in virtual worlds. This approach may help treat post-traumatic stress disorder, social anxiety, body confidence, depression or schizophrenia.

Love Island bossed social more than we knew

Whether you watched Love Island or not, it was practically impossible to avoid mentions of it on social.

  • Over 1.5 billion Twitter impressions throughout the latest series
  • Over 280 million views on social video content

That means it’s BIGGEST audience wasn’t on ITV catch-up or through the traditional way of actually sitting on front of a television, but rather on social media.

And if you were aboard the #muggy bandwagon you’ll know Jonny dumped Camilla, and snogged Tyla. But you probably didn’t know that this moment received over 9k tweets per minute. To put that into perspective, that’s more than Donald Trumps inauguration received per minute. So yeah, a lot.

Read part 2

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