The soundtrack to your life?
A novel Facebook Messenger experience
James Patterson is one of the biggest authors in the world. He has provided a new medium for enjoying his work: Facebook Messenger: A “digital novel experience” based on his forthcoming book The Chef.
Users can search for “The Chef” in the app, which will bring up the story. From there, they can begin reading while interacting with the characters and locations with videos and sound clips that tie into the story.
Facebook will also supplement the story with live Q&A sessions with Patterson, and it will launch Instagram profiles for the main characters.
LinkedIn reveals Objective-Based Advertising via Campaign Manager
LinkedIn Marketing Solutions announced the beta-release of objective-based advertising in their Campaign Manager tool.
Group product manager Nikin Julka said in a blog post that the new experience will be available to all LinkedIn advertisers starting Nov. 14, describing it as a “complete overhaul” of Campaign Manager and saying that it will “lay the groundwork for objective-based optimization and pricing to come mid-2019.”
Ads are coming to WhatsApp
After years of enjoying an ad-free experience, WhatsApp has announced plans to bring ads to its Status feature (its version of Stories) as part of a plans to make money. Another one bites the ad dust…