Social News 21/07: Business Tinder & local influencers

New in Social Media for 20th July 2017: Tinder comes to LinkedIn; understanding algorithms is essential; and how to find local influencers

New in Social Media for 20th July 2017: Tinder comes to LinkedIn; understanding algorithms is essential; and how to find local influencers

LinkedIn allows auto-play videos

In the latest update, LinkedIn will allow users to upload native video to the platform. Videos can run up to 10 minutes long. In addition, you will also get share viewership stats, including information about viewers’ companies and job titles. A much needed update to increase content visibility on the platform.

Algorithms and PR

PR pros need to understand algorithms to achieve cut-through. Which platforms does your audience like to spend time on? How are those platforms are curating content?Having an understanding of algorithms is crucial to ensure that your efforts are being seen. Read more at PRweek.

Grow local

Local influencers are often a good fit for brands that have a regional focus. The hard part is finding them and getting them onboard.  One way is to go to a special networking event designed to put brands in touch with influencers. A quick search for “influencer networking events (your city)” might bring up several results. Find more tips here via IZEA.

LinkedIn trials mentorship scheme

LinkedIn is testing a new feature that will help users find potential mentors and mentees. The free service is only available to some users right now, but it will be available to everyone by the end of the summer. Users will have a dedicated place on their profile called a ‘dashboard’ where the ‘career advice hub’ will live. You can sign up to either be a mentor or a mentee. When you have entered your preferences, LinkedIn’s algorithm will offer up matches in a swipe function. If both parties agree, you can start talking.

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