New in social 09/06: The cost of influencers; LGBTQ Pride on Facebook

What’s new in social media, 9th June 2017: The cost of influencer marketing, celebrating LGBTQ Pride on Facebook, and updates to Twitter.

What’s new in social media, 9th June 2017: The cost of influencer marketing, celebrating LGBTQ Pride on Facebook, and updates to Twitter.

What influencer marketing really costs

How much does influencer marketing cost? A common question and one that isn’t easy to answer. While there isn’t a well-developed pricing structure behind influencer marketing, DigiDay have given some general guidelines that brands can refer to when they write influencers a cheque for their endorsement deals on Instagram, Snapchat and YouTube.

Facebook lets you add any posts to an album

Albums in Facebook are getting an upgrade. It is now easier and more intuitive to add friends as contributors to albums as well as adding featured albums to your profile that make them public so everyone can see them. More here via Mashable.

Get the messages that matter with updated DMs

The latest Twitter feature update is a new “requests” folder that holds DMs from people you don’t follow, until you decide what to do with them. Consequently, you’ll only receive messages from strangers if you opted in to receiving DMs from anyone, which you can change via your privacy settings.

Facebook celebrates LGBTQ Pride Month

As the world celebrates Pride, Facebook has added new features to zhuzh your posts and photos. Read all about how you can help to celebrate here.

Do micro-influencer marketplaces compromise authenticity?

Don’t see influencer relationships as a media buy, but as a mutually beneficial partnership; Micro-influencers are on the rise and therefore can be a beneficial part of any paid, owned and earned strategy. Read more via The Drum

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