New in Social Media 28/04: Rhinos on Tinder & LGBT videos

This week in Social Media: Influencer market set to double, Getting the most out of LinkedIn’s new features & saving Rhinos with Tinder

This week in Social Media: Influencer market set to double, Getting the most out of LinkedIn’s new features & saving Rhinos with Tinder

Instagram influencer market expected to double by 2019

If you want to make a career out of Instagram, now is the time. With traditional TV advertising becoming obsolete (big brands such as Adidas recently announced it’s ditching traditional TV ads and opting for a digital marking approach instead), more and more companies are investing in influencer marking. The industry, worth more than$1 billion on Instagram alone, is set to double by 2019. More here

How to get the most out of LinkedIn

LinkedIn are rolling out changes to their desktop layout. While the feed may look a little more like Facebook, the posts are still geared to the professional. Here’s some steps to ensure you get the most out of the changes, from engaging with more connections to adding more posts and articles. Via socialmediatoday

LinkedIn hits the 500 million user mark

LinkedIn announced this week it passed the major milestone, showing impressive growth with 400 million members in October, 2015, and 450 million members in August, 2016.

Saving Rhinos with Tinder

In a new campaign launched this week, Tinder has partnered with the Ol Pejeta Conservancy in central Kenya to introduce users to Sudan, the last known male northern white rhino in existence. The platform hopes to save Sudan’s species from extinction with a right swipe. More on this via Mashable.

YouTube fixes LGBT bug

YouTube has reportedly (finally) fixed a bug that was causing LGBTQ+ content to be blocked when users activated the “Restricted Mode” feature. The fix means that up to 12 million videos featuring LGBTQ+ content are available for anyone to watch.

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