New in Social Media 24/03: Don’t buy followers, stick with Twitter

What’s new in Social Media this week: Never buy Instagram followers, don’t give up on Twitter, saving live Instagram videos, and a new Twitter Video API

What’s new in Social Media this week: Never buy Instagram followers, don’t give up on Twitter, saving live Instagram videos, and a new Twitter Video API

Reasons to not buy Instagram followers

Want to grow your Instagram community quickly? You could buy followers, but you really shouldn’t. You should grow your Instagram following the honest way—crafting a thoughtful strategy, setting smart goals, sharing great content, and engaging your audience.

Hootsuite created a dummy account to test that tactic to find out whether or not it’s worth it. (It really isn’t – don’t do it)

Why You Shouldn’t Give Up on Twitter Just Yet

While there have been lots of news stories recently about Twitter’s decline in revenue and usage, which may be giving some marketers pause about their future with the platform, there are still many reasons to take it seriously as a marketing channel for brands. From a real-time customer service tool to and a source of real-time research and insights. Read more here.           

Instagram now lets you save live videos for later

Instagram has announced this week that streamers can now save their videos. Once a broadcast has ended, simply click on the Save button on the upper-right corner of the app. The video will still disappear from Instagram itself, but it will be saved onto your camera roll. Great for posting again at a later date.

Twitter is making live streams a whole lot better

Twitter have announced this week that we’re about to see a whole new caliber of live video, as Twitter’s new API frees producers from having to broadcast via Periscope. Now, provided they have the Producer API, they can stream directly from an external device, from a video camera to a VR headset

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