New in Social 07/04: Proving social worth & benefits of micro-influencers

Calculating social ROI, LinkedIn best content and Twitter relaxes character count further

Calculating social ROI, LinkedIn best content and Twitter relaxes character count further

How to calculate social media ROI

Measuring the return on your social media investment is no longer optional; we need to be able to measure against business goals to show real value. Choosing the right metrics and correctly measuring them is vital for success. Hootsuite has formulated a comprehensive guide to social media ROI.

What types of content generate the best response on LinkedIn

LinkedIn can be a powerful platform for building a professional brand. Knowing which content to use and when will help to build a long term content strategy on the platform. LinkedIn’s Marketing Solutions team has created this new infographic as a guide, the result of a survey of more than 9,000 LinkedIn members.

Twitter no longer includes @usernames in character count

Twitter usernames will no longer count against the 140-character limit in replies. The move follows a change last year that excluded media attachments including photos, GIFs, and polls from being included in the character count letting you express more in 140 characters.

Social media micro-influencers: what are they and where do you find them?

The term ‘influencer’ can be taken in many directions and doesn’t mean someone with millions of followers. In fact, in some cases, an influencer with 10,000 followers can hold a lot more power than one with 100,000 – so, don’t be blinded by numbers when researching influencers. Here’s a handy guide of where to start when looking for micro influencers.

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