New in social 26/05: Facebook food & Reddit research

This week in social media: Facebook tests food delivery, Reddit perfects research tool and Instagram selfie filter arrives

This week in social media: Facebook tests food delivery, Reddit perfects research tool and Instagram selfie filter arrives

Facebook tests food delivery product

Trawling through Facebook and fancy a Pizza? Soon you could order within the app. Facebook is testing a new ‘Order Food’ icon into its main app allowing you to place food pickup or delivery orders using third party services without leaving the Facebook ecosystem. The service has only been rolled out to select users in the US. Time will tell if it actually becomes a thing.

How to use Reddit for fast (and accurate) market research

Reddit can often be the unsung and overlooked social channel. With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and products. Hootsuite has pulled together a really useful guide of how best to use the channel for market research purposes and how and how you create marketing campaigns and content that can answer questions.

Instagram launches selfie filter

Once again Instagram have taken a popular Snapchat feature and applied it to the channel for the masses to use. As part of its latest update, Instagram have added ‘selfie filters’ that look and act like its rival’s iconic Lenses. The new feature is “an easy way to turn an ordinary selfie into something fun and entertaining. Things should get more interesting as Instagram will have to do more innovating as it’s run out of stuff to copy.

Instagram will let you hide posts without deleting them

Instagram is currently testing a feature which lets you hide photos from your profile without deleting the post entirely. Similar to the feature that lets you privately save other users’ photos, the archive feature moves posts to a separate section of the app. Once archived, your followers will no longer be able to see the post, though you can still view comments and likes from before the post was archived. Handy for deleting old photos that you no longer like or that don’t mesh with the rest of your profile.

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