New in Social 21/04: UTM codes, Instagram vs Pinterest, & Messenger 2.0

UTM codes: What they are and how they help track social ROI, Instagram goes after Pinterest, Facebook Messenger is evolving and an infographic about LinkedIn.

UTM codes: What they are and how they help track social ROI, Instagram goes after Pinterest, Facebook Messenger is evolving and an infographic about LinkedIn.

How to use UTM parameters to track social media success

Measuring the ROI of social is still the biggest challenge we face as social media marketers. But tracking those important metrics can be made made simple by adding bits of code called UTM parameters—and you don’t need to be a programmer to get them working across your website and social media channels. Read more to find out the benefits and how to use them via Hootsuite.

Instagram takes on Pinterest  

After taking on Snapchat, Instagram is going after Pinterest. A new feature is being added that lets users save individual posts into collections. All the things you love can now be saved all those posts into their own folders, letting you obsess over them in the most left-brained way possible.

Facebook’s Messenger Platform 2.0

At the Facebook F8 conference this week, Messenger and it’s future was the big focus. Facebook announced that messenger is now more than just a chat app. We use it to share video, play games, and chat in real time. Indeed, it’s become a veritable commercial platform, supporting payments and transactions, and is used by businesses to provide real-time support. One theme discussed was Messenger not merely as a tool for social interactions, but a tool for business. Read all about the future of Messenger via thenextweb

The case for B2B marketing on LinkedIn

LinkedIn is best known as the network for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities. LinkedIn has released a new infographic which outlines the key strengths of the platform from a B2B perspective and the results that can be achieved.

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