A 'novel' experience for Facebook Messenger
LinkedIn introduces Matched Audiences
LinkedIn has released three new targeting tools to help you connect even more closely to your audiences:
- Website Retargeting – To re-engage your website visitors;
- Account Targeting – To market to influencers and decision makers at your target account; and
- Contact Targeting – To engage prospects and contacts on LinkedIn.
You can read more about all of these features right here
The power of UGC
The benefits of UGC (that’s User Generated Content, for the unaware) are almost endless – by being on the ball and watching what your users are sharing, you’re able to get a better understanding of your target market, and perhaps even discover a new audience. Repurposing content from the person who created it can have a great knock on effect and be cheap as chips for ROI and brand sentiment. More on socialmediatoday.com.
Use social intelligence to identify and gain customers
Having the ability to listen to all your customers and getting real-time feedback can be one of the most powerful ways to create or even change strategies/marketing approaches. Having a listening tool at your disposal can be very valuable, especially in pitch situations. Brandwatch have pulled together 5 ways that show what is possible when using social listening for competitive intelligence.
Facebook tests videos as cover images
Facebook have confirmed that it is testing the ability for pages to upload videos to serve as cover images. The page for Netflix drama Narcos is part of the test. A great potential way to showcase a brand’s credentials perhaps?