A 'novel' experience for Facebook Messenger
Instagram tests Recommendations
Instagram is trying to make content discovery easier by testing a new discovery process. The process highlights posts from accounts similar to those you follow and interact with in the main feed. This is a new way to get brand content seen by audiences. It also appears to compliment the ‘All Caught Up’ notification, which rolled out in July.
Facebook “Things in common” label
In a bid to boost engagement and connections on its platform, Facebook is trying a ‘Things in common’ label. This will “appear above selected comments from people you don’t know on posts you view”. Reactions to the concept are mixed, but the trial is currently very small, and US-only.
With over 500 million members, LinkedIn has been pulling out all the stops to keep users engaged. The most recent idea is Groups, which LinkedIn had for a while, via a standalone app. Jumping from app to app wasn’t really the greatest UX experience, so it flopped.
Thew new Groups will be part of the main app and can now be private, which is a big change. The idea behind this is apparently to reduce spam and fraudulent posts.
Pinning the important stuff
Facebook group admins can now pin comments at the top of pages, in the hope that this will drive engagement. With more than a billion Facebook users being members of groups, now is a good time to go all-guns-blazing to group development.