Haters Gonna Hate – Just Remember the Web is Full of Humans

We tend to forget sometimes that the Web is not only made of machines and that its core is interaction between humans. Just look at the trolls phenomenon, haters on forums, endless and pointless conversations on comments that sometimes are far from being related to the initial topics they are supposed to be about, not to mention conversations through email and other messaging technology. While such technologies bring us closer together, at some point it also starts to de-humanize interactions, which occasionally leads to irrational expression of digital “violence” or comments that sometimes can surprise.

And that is especially true in this era of social media – community managers (and all related social media jobs involving maintaining an online presence with real people) often are considered as anonymous and ethereal characters that represent brands (ie: “evil”). There is of course challenges here from a brand image point of view. Social media platforms are obviously a great way to build connections with others, but also to remind us that behind those “evil” brands, computers and technology, is also a human.

The whole point of social media is to re-introduce some humanization in our interactions and conversations.

I watched recently this tiny video found on YouTube. Of course, this is probably a bit of an extreme circumstance – yet it is a powerful testimony and great reminder that at the end of the day, it’s all about human interactions. Something to keep in mind the next time you’re feeling fumed about something you see online.


Credit : Kerolic, Talk to me

Thanks to Amber Rinehard for her help in editing the article.

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