New rules for Facebook ads

Updates to Facebook’s ads platform, branded content and Messenger mean your newsfeed will soon be a nicer place.

Updates to Facebook’s ads platform, branded content and Messenger mean your newsfeed will soon be a nicer place.

Facebook reducing ‘low quality’ ads

Facebook have announced that it will limit low-quality ads on the platform. Ads that include clickbait or direct people to unexpected content and create bad experiences for people won’t be approved. Basically, anything that doesn’t align with Facebook’s goal of ‘creating meaningful connections between people and businesses’.

New branded content tags on Facebook

Facebook’s rolling out some new updates to its Branded Content tags in an effort to provide more transparency on brand/creator partnerships.

The ‘Paid’ tag on Branded Content posts has been changed to ‘Paid Partnership’, better clarifying what the post note actually means. Read more here.

New-look Facebook Messenger on its way

Facebook has now confirmed that all users will be able to access the new-look Messenger from this week. Included is a new ‘color gradients’ option, which enables people to use multiple colors to customize their chat bubbles in conversations.

The most noticeable change is the bottom function bar going from five tabs to three, narrowing down the focus. More here.

280 or 140?

It’s hard to find any clear data on the benefits or negatives of using the 280-character max allowed by Twitter, most blog posts are simply opinions on how to best use the limit or how awful it is.

A test by Agroa pulse has found that tweeting with the maximum 280 characters made no difference to engagement or impressions. Getting 100% pure data on a test such as this is a challenge, but interesting to see.

The complete guide to LinkedIn hashtags

LinkedIn hashtags were introduced in 2018. While they are more widely used on Instagram and Twitter, LinkedIn’s hashtag use is a little different from the other social networks.

This guide by Hootsuite covers hashtag basics, delve into specific tips and tricks for using hashtags on LinkedIn, and highlight some of the most popular hashtags being used on the platform.

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